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E1.a Privacy information

“You follow best practice for providing privacy and transparency information to ensure that all individuals have a reasonable understanding of their rights and how their information is being used.”

Overview

This contributing outcome relates to your organisation being transparent about how it uses and shares information.

Privacy information

You must provide privacy information about your organisation’s data processing activities which informs people about their rights under data protection legislation and how to exercise them. This is a requirement under UK General Data Protection Regulation (GDPR). 

In line with the Caldicott Principles, the information you provide should also ensure there are no surprises for patients and service users, so they can have clear expectations about how and why their confidential information is used, and what choices they have about this.

Maintaining complete and up-to-date privacy information

Privacy information should clearly explain:  

  • how personal data is collected
  • the types of information processed
  • who information is shared with
  • whether it is transferred outside the UK
  • the lawful bases relied upon for processing
  • how information is stored
  • the rights available to individuals and how those rights can be exercised
  • how concerns or complaints can be raised

You should have arrangements that ensure privacy information is updated at appropriate intervals to ensure it reflects changes to the way your organisation collects, uses, shares, stores or discloses personal data.

Making privacy information accessible

Privacy information should be easy for people to find, access and understand.  

You should consider how patients, service users, carers, staff and members of the public typically interact with your organisation, and make privacy information available through the channels they are most likely to use.

This may include:

  • your website
  • patient portals
  • registration or referral processes
  • appointment communications
  • printed materials
  • information displayed in public areas

Communicating in an effective way

Your organisation must provide information that is:

  • concise
  • transparent
  • intelligible
  • clear
  • in plain language
  • communicated in an effective way

You may choose to display different privacy notices for different audiences. For example, one for staff and another for members of the public. You may also choose to display separate privacy notices for separate processing activities, for example:

  • a notice about website cookies
  • a notice explaining how information is used for care delivery
  • separate notices for specific activities, such as research projects, where individuals may benefit from more detailed information

For more detailed guidance on transparency information, please see the ICO’s guidance on transparency in health and social care. A template privacy notice (PN) produced by NHS England is available on NHS England’s universal information governance (IG) templates webpage.

'Achieved' level

Formats for different audiences

You should consider whether some groups may experience barriers to accessing standard privacy notices and take reasonable steps to address these.  

This may include providing information in alternative formats such as large print, easy-read versions, or through staff who can explain the information verbally where appropriate. 

Approaches to increase transparency

‘Privacy information’ is the information you must legally provide under UK GDPR. ‘Transparency information’ is additional information which you make available about your initiatives and activities involving personal data to demonstrate openness and honesty. 

You should evaluate which additional transparency measures would be beneficial to demonstrate to patients or people who use your services how their information is used, stored and protected. These may include: 

  • running awareness-raising campaigns 
  • providing information access tools for the public (such as patient portals) 
  • making IG policies publicly accessible 
  • publishing accountability information such as minutes from meetings 
  • having a process for publishing DPIAs, or summaries of them 

For more information about transparency measures, see ICO’s guidance on transparency in health and social care.

Supporting evidence

To support your response, you can upload (or link to) evidence which best demonstrates your achievement of the contributing outcome. Examples include:

  • privacy information (which may be titled 'privacy policy', 'privacy notice' or another variation) 
  • documents supporting scheduled reviews and updates to privacy information
  • rationale for accessibility of chosen privacy information publication formats
  • evidence of different formats of privacy information being provided, for example website, printed, audio, documentation supporting verbal sharing 
  • evidence of privacy information layering 
  • evidence of additional transparency measures being undertaken beyond providing privacy information

This is not an exhaustive list. You're welcome to provide other types of evidence if you feel they are relevant to the contributing outcome.

Your supporting statement should cross-reference how each piece of evidence provides justification for your achievement of the contributing outcome, including relevant page numbers where appropriate. 

Interpreting indicators of good practice

Indicator(s) of good practice Term Interpretation

PA#1

Your privacy information is complete and up to date, covering how data is used, what individuals’ rights are and how they can exercise them.

'complete'

To be 'complete', your privacy information should:

  • comply with your transparency obligations under UK GDPR
  • enable patients and service users to have clear expectations about how and why their confidential information is used to satisfy the common law duty of confidentiality

NHS England’s universal privacy notice template helps you ensure your transparency information covers the necessary information from a health and care perspective.


Last edited: 25 August 2026 3:50 pm